How to Persuade

All these people had it or have it for those that are still living. I'm talking of people like Margaret Thatcher, Nelson Mandela, Adolf Hitler, Makandiwa, Magaya. What is it that all these people have in common that you really, really need to learn from?

Hello, welcome to the half hour with Jonah Mungoshi and today, you guessed it, we are discussing how to persuade people. All those names I mentioned at the beginning, the one skill that they all possess, what is skilled influence people, was the people to sway people to change people's minds, to get people to follow them emanating from their ability to persuade.

So I'm sure you agree with me that that power to persuade people is critical to your success in any endeavour, whether you're trying to succeed in business, or advancing your career in the workplace, or community leadership position, or particularly in sales, and everybody is selling something. So if you are someone who is serious about your success in any endeavour, please listen carefully, because I promise you your ability, your capacity to succeed is significantly hampered.

Can I've seen a scary rude direct influence on direct persuade a man? So what I'm sharing with you today is not based on my own assumption. It's not based on my thoughts or what sounds nice? No, it's based on hard core science. It has been tried and tested and validated. And it has been peer tested, peer reviewed. And this is based on a book by Dr. Robert shell Dini, he talks about just six factors, six factors that if we learn, and master and apply, will significantly influence our capacity, our power to persuade. So are you ready? Let's go. Let's start with number one. Number one is consistency. So to demonstrate this, let me give you an example. There was a dental practice, where people would go to get their teeth checked. And they'll then be required to come back after six months, and you know, just come for a review.

And what they found out was that the number of people, the percentage of people who actually coming back and honouring their commitment in terms of the appointment they would have made was very low. So they changed one small thing, they came up with a form where the patients would actually sign their name and say, I will be here for my next appointment on such and such a date. And they would sign it. And what they found was that the number of people who honoured that promise who came for that appointment, shot through the roof, it's significantly increased, just as a result of having them making that commitment. So that takes us to number one out of six factors of persuasion.

And that's consistency. At the core, deep down, all of us want to live up to our promises. So when you get somebody to promise something, I will do this, the chances of that person following through a significantly higher than if the person had not made that commitment. Ceremony is very direct. A, let's say you offering a service to somebody and let's say you're a hairdresser, right? Or maybe a barber, and you want to make sure that people come back after every six months. It's one

Important Concepts

• Persuasion is the key to successful leadership
• There ceases to be persuasion without consistency. Consistency = a key ingredient for persuasion

thing to just say Asika. Vamos after six months? Oh, yeah, sure, shall we. But if you actually get them a form, when they fill in and say, Yeah, I will be back for my next haircut on the sixth of April 2020 2022. When they sign it, etc, you will find that the number of people who will retain around that date is higher than if you don't have such a form. So this is called consistency, or commitment.

Human beings psychologically believe we are good people. And because we are good people, we don't like making promises that we won't keep, it actually causes us a certain level of stress, when make a promise, and we don't keep it. Although it's a bit. It's a bit cultural as well, in some cultures, people take their commitments a lot more seriously than in others. But all things being equal. When people make a commitment, they are more likely to follow through on that commitment than if they don't. So that is number one. How can you use this? How can you apply this in your work? How can you get the people you work with you work for the people that you serve? The customers you have?

How can you get them to make some level of commitment, where you're offering services that are repetitive where people have to come back time and again, it's much easier to implement than in others. But here is one tool that you can already put in your toolbox and know that you can apply it in order to be more persuasive. You want to learn the five others will stay online and on the other side. I will unpack these for you how to persuade#Gratitude365Challenge